Creating content during Covid

The lockdown has had a devastating impact on the production industry across the world. Close contact is part of parcel of any shoot so naturally shoots everywhere have been shut down/postponed.

It’s been an interesting challenge to still make content at this unique time. We shot an ad for a brand called Bonfire at the very start of March just before the lockdown took place and managed to pivot the direction of the spot in post-production to make it more Covid specific. We were lucky to be able to find a way of changing gears in post to achieve an ad that is suitable for distribution during the Covid crisis. See the spot here. We are hoping to release the original spot later in the year when restrictions lift.

We also took the time to make a piece on how the wider film industry has been affected by the crisis. We were lucky enough to speak to some of the industry leaders about how people are dealing with the new normal. See that fascinating video here.